Fantasy First is a next-generation design and innovation firm. We fuse superior data and design into new products and services to transform the human experience.
While many companies have followed the long-held belief that the customer is always right, this rule of thumb no longer goes far enough. For a modern brand, the only sustainable competitive advantage is to fulfill human fantasy.
Technology now has the ability to enhance experiences in ways that surpass the capabilities of magical objects from folklore and science fiction. With access to more information than ever before, people now have the power to shape their own narratives and fulfill their desired lifestyles with the products and services they pull into their lives.
Fantasy First capitalizes on this shift by fusing superior data and design into new products and services that transform the human experience. With one foot in today and one foot in tomorrow, we engage in a delicate dance of creating immediate value while road-mapping a path to a better future.
True character can only be observed through choice in dilemma. By getting out of the building and conducting deep user experience research, Fantasy First discovers truths and generates insights about complex human behavior that none of your competitors would ever consider.
Humans are complex and often irrational creatures. But they're usually marked by one or two dominant values. The sooner you understand what your customers truly value, the sooner you can create, deliver, and capture that value.
Fantasy First delivers actionable insights and product recommendations to help your customers overcome their biggest obstacles, so they can enjoy the modern satisfactions of achieving, succeeding, flourishing, and making a difference.
When you look at the condition of your users at the beginning of the experience and compare it to the end of the experience, there should be a sweeping life change that results from the offerings of your business.
Fantasy First designs the right sequence of events to enable your customers to make progress from their current state to their desired state. It's not good enough to purely think of this from a functional perspective. From initial discovery to final climax, the experience should progressively build emotional momentum, by delighting them to greater and greater magnitudes.
Our approach is to design for the electrifying moment in which customers overcome their greatest obstacle and become relieved of the pain.
Who are the best customers for our products? Which customer base will be the most valuable foundation for future growth? How do we win a battle for the headspace of our target market? What are the core competencies, distribution channels, and relationships with partners and allies that need to be in place backstage to fulfill a complete transformation for the customer front-stage?
Many segmentation efforts run into trouble when segmenting the market by demographic, psychographic, or product lines.
Fantasy First goes beyond traditional customer development approaches and implements a structured process for creating communities of superfans through love and appreciation of your brand story.
From seed to scale, we shape repeatable and scalable business models and go-to-market strategies to enable enduring transformations across the startup spectrum. Our goal is to keep the emotions rising, so the customer and the business can both build to greater stories together.
Your business will be better in the end, if you fulfill the fantasy first.
“I think it needs to be noted that TJ’s capabilities as a designer and strategist are far beyond what we’re used to with PM’s. Even though I know that we knew this to an extent before he arrived, I experienced his talent in research and strategy first hand (along with Steven) and think this needs to be leveraged on projects as much as possible. Also, very strong at building narratives and storytelling in general, which is a hell of a skill.”
“T.J. distinguished himself at HBO with curiosity, passion, and vision that was absolutely infectious.”
“T.J. is thoughtful and articulate. He’s been able to leave a great impression through his interactions and insights.”
“T.J. proved invaluable in handling difficult people and moving the product forward. Anyone dealing with people issues regarding working as a team, setting and achieving goals, or generally handling a cadre of personality types will benefit from his participation.”
“T.J. has been awesome to work with.”
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